I knew even before I left my previous work place that I wanted to live that dream. You know which one I'm talking about, the one where you work for yourself and live happily ever after. Be it opening a small Bakery, training and becoming a mobile dog groomers or like me, crafting. It's not all peaches and cream 24/7, you have to work full time to make it happen and watch as people will doubt you every step of the way.
So it's time to pick ourselves up and start making things happen instead of just imagining them.
But first, it's time to 'imagine' a name and a logo for my baby business. Should be easy right? Yeah, I thought so too. I knew that I wanted it to reflect who I am and what I do but I didn't want it sounding childish. Heading onto the interwebs I searched for articles on naming business', what to do and what not to, how to inspire yourself and how to get inspiration.
'The Red Paper', 'Paper Love' and 'Paper Parrot' all made it into my top 3 but none were quite
right. Paper Parrot sounded too much like the wonderful
Paper Panda (check out her papercuts, they're out of this world!) Paper Love turned out to be an e-course and The Red Paper just didn't click. I came up with The Paper Maid after thinking of using The Paper Lady and googleing other words for Lady.
Thank God for maids eh?!
Right, so we have a name right? Now I need a logo. Originally I was going to use the beautiful pre-made logo's from
Mia Charro and was pleasently surprised when all the elements came neatly arranged so you can make your own. (It does say that it does, but I was too excited that I didn't read it and just clicked 'buy'.)
I was so overwhelmed with all the beautiful flowers and feathers there were that I didn't really have a design to work from, I just wanted to use as much as possible to make it as pretty as possible. No matter where I placed that leaf or layered those flowers nothing was working, and I was quickly beginning to doubt the whole thing.
So I went back to square one. I moved away from the computer and grabbed a notebook and a pencil and began doodling. I set myself a time of 10 minutes to draw and then I would look and decide what to develop further.
Can you see it? Hint: she's on the left! I really liked a little pixie face that I'd doodled, so much that I quickly booted up the computer and set up the drawing tablet in Illustrator.
I decided to start off with the same design but with some differences and then branch off from there. I began drawing with the pencil tool, (I have no idea if this is the correct way to draw in Illustrator, but it's how I prefer to) and then used the live bucket tool to fill in anything that needed colour. After adding and removing certain aspects such as skin and eyebrows and then changing the eyes from being open to closed and smiling, I was left with 8 varying designs.
Cute isn't she? I asked for feedback from my
partner who is a multimedia designer so is used to giving constructive criticism and occasionally, logo design. He really liked the idea of using negative space such as numbers 2, 3, 7 & 8, but also really liked the skin version too. Ok, so he likes both? Useful? Yes, because he likes it.
Alot.
Next stage: tweaking. No not twerking. I developed them further, adding in elements from Mia Charro's download but less full on. Instead I used only the flowers and rationed myself to one per design which helped keep it classy and uncluttered.
It was finally coming together. I'd decided to use the font
Lane Narrow for the thin lettering and
Rochester for the word 'paper'; Both are free fonts that I downloaded from
Font Squirrel. After asking again, we both decided that they both worked well and it was down to personal preference; that and that the mustard flower was the cutest. I also added in some shadows to see what that would look like for some of them.
I muted down the hair colour since my hair isn't that vibrant, and I think it looks a lot better for it. Now that I had four final designs I asked family members as well as friends for their opinions and which one they preferred as a logo. Some voted for C, but most voted for B; both of which had the flowers.
I decided that I preferred the design with skin as I thought that it was a bit more versatile with expression. For example, if I ever wanted to get stickers printed for packaging I could order different expressions to 'mix it up' so to speak. For example...
Both are the same logo, just a different expression. Have any of you tried your hand at making your own logo? Or perhaps you're starting your own business or just love crafting? Let me know!